Lux Soiree

Conceived as a response to the often transactional nature of exhibition spaces, this installation was designed to feel like a real home — layered, immersive, and emotionally grounded. Visitors stepped through heavy velvet drapes into a series of deliberately curated zones, each capturing a different spatial rhythm through contrasting textures, lighting moods, and design narratives.
From vintage Persian rugs and sculptural furniture to playful material juxtapositions and art-led styling, the space offered a residential intimacy rarely seen in trade fair environments. Many visitors returned multiple times just to “experience the atmosphere again.”
We believe this project could resonate with your global audience as an example of how temporary spaces can create permanent emotional impact — especially through design that embraces storytelling over display.